Research and links for 'A City Is It's People' project
In San Francisco, Yahoo installed 72-inch interactive LED screens at various neighbourhood bus stops. The screens allow people to play games against other people waiting at other bus stops in the city. It’s all part of Yahoo’s Bus Stop Derby, a massive marketing campaign for the company’s mobile apps.
The Bus Stop Derby, produced in partnership with Clear Channel, began this past November with 20 interactive screens scattered across select city bus stops. Most of the bus stops are downtown, but users can represent their neighborhood by selecting it on the screen and playing jumbo-sized version of Yahoo’s mobile games against other bus stop lingerers. Games include Chatter Scatter, Snap Happy, and Sport-a-Pult.